I recently wrote about why I think it’s more important to spend time creating great content instead of focusing on developing your personal brand. It even inspired reader Jordan Curzon to get back in the habit of regularly blogging, and in his post, he touched on an important point. Every blog post doesn’t need to solve some tough technology problem or cover breaking news. People tend to make blogging much harder than it needs to be.
Here are a few ideas for people who want to blog more frequently, but who sometimes have a hard time coming up with ideas.
Short Posts Are OK, Too
Blog posts don’t have to be long to be good. In fact, people are more likely to read the entire post if it’s fairly short. Seth Godin is the master of the short blog post. He writes about interesting topics and provides his unique perspective in a couple of short paragraphs. Keep it simple.
Give Your Unique Take On Other Content
The next time you run across a great presentation, video, article or blog post, spend a minute thinking about your take on the subject. If you have even a paragraph of analysis or an example from your experience that supports or contradicts it, you can easily turn it into a blog post. Grab a quote or embed the video, and spend a few minutes sharing your thoughts on it. This is an easy way to share good content with your readers while also adding to the conversation.
Is there someone that you find fascinating and wish you knew more about? Send them three questions via email and ask if they would mind answering them for a blog post. This is a great way to outsource some of the writing while getting interesting and unique information for your blog. Take a look at this example of an interview that I did with Raven Zachary a few months ago to get a feel for how this might look.
The key is not to overcomplicate it and make it harder than it needs to be. Remember that blog posts come in many different forms. They can be short or long, research-based or random thoughts, humorous or serious, or anything else you decide to write.
What are your tips for regularly writing great blog posts?