Blog Post

Industry Moves: News International; TomTom; Kindred

News International: Still keen to boost physical newspaper sales, News International has created a new head of retail strategy role: Katherine Challinor’s sole job is to make sure the company sells more copies of its four national titles. It’s no small task — only The Sunday Times enjoyed a circulation increase in the six months to June and that’s despite some serious national marketing spend and promtions. Marketing Week.

TomTom: Netherlands-based satnav gadget maker TomTom has made Alain Pakiry, currently VP for Southen Europe Sales, its global senior marketing VP, replacing Alex Bachelor who leaves the company.From Marketing Week.

Kindred: London digital marketing agency Kindred has appointed its first social media director:Paul Armstrong moves over from MySpace, where he was marketing and communications manager, to add a social element to the company’s campaigns. From NMA. VP or brand marketing for Matt Robinson has left the company to join rival PartyGaming as head of UK marketing. From Marketing.