Blog Post

To Boost Retention, Twitter Tries To Explain Itself

Over the last few months, Twitter executives have talked about improving retention rates but until now haven’t done anything obvious about it. Two new Twitter initiatives seem to suggest that Twitter believes that part of the solution is doing a better job of explaining to newcomers how to use its service.

For businesses, Twitter is launching Twitter 101 — a site designed to share “interesting findings, best practices, steps for getting started, and case studies,” according to the announcement on the Twitter blog. Twitter will also launch a new home page next week that will feature specific information about how Twitter works geared for new users, according to a report by AllThingsD (It also puts a search box on the Twitter home page, part of Twitter’s continued efforts to play up the prominence of its search function).

In an interview with AllThingsD, Twitter co-founder Biz Stone says,

6 Responses to “To Boost Retention, Twitter Tries To Explain Itself”

  1. Marlin May

    Kelsie's viewpoint is valid… for 17 year olds.

    Since Twitter users seem to skew older, and younger users just don't get it (wow, isn't that an intriguing idea) , well, don't market to them. Caveat – I haven't seen demographics on Twitter churn. I don't know the hard age range breakdowns, all I've seen is anecdotal stuff.

    That being said, instead focus on the fact that you've created something actually rather interesting, a social networking tool that web savvy older users actually like.

  2. ed dunn

    kelsie viewpoint is valid.

    In terms of social networking, most people I know that are 17 are using the SMS feature of Facebook and Twitter to them is a redundant one-trick pony.

    Twitter better do something fast and I'm going to warn everybody around here – just because you sitting on $100 million in funding does not mean you cannot become obsolete or scooped by a competitor who do know what to do with your ideal…

  3. Joseph Tartakoff

    I don't think it's so much that it's difficult to use but rather that to get the most out of it you do have to have some basic background — like how to retweet or what a hashtag is.

    — Joe Tartakoff,

  4. kelsie

    Personally, no offence to the makers of twitter it just isnt intirguing for people my age (17). Not one person i know has twitter,maybe it is just an american thing seeing that I live in Canada but everyone thinks it is lame.