Blog Post Introduces Self-Serve Ads For Hyperlocal Sites

The has opened up a self-serve ad system for businesses who want to advertise on its hyperlocal sites. The Local, which consists of citizen-j blogs focusing on five neighborhoods in New Jersey and Brooklyn, will charge $5 CPMs for the ads. In a post on The Local (via Nieman Lab), Jim Schachter, the NYT’s editor for digital initiatives, writes “that