NYTimes.com Introduces Self-Serve Ads For Hyperlocal Sites


The NYTimes.com has opened up a self-serve ad system for businesses who want to advertise on its hyperlocal sites. The Local, which consists of citizen-j blogs focusing on five neighborhoods in New Jersey and Brooklyn, will charge $5 CPMs for the ads. In a post on The Local (via Nieman Lab), Jim Schachter, the NYT’s editor for digital initiatives, writes “that

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