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@ Brainstorm Tech: Iger: Skeptical on TV Everywhere

The Fortune Brainstorm Tech conference started this afternoon in a humid Pasadena, and first up: Bob Iger, CEO of Walt Disney (NYSE: DIS). Among other things, he discussed TV Everywhere effort, and it is clear he’s skeptical of the effort. I am live tweeting some of the bits here, and some highlights below:

» Iger: Privacy is a big issue, I know, but usually raised by older people. We will have enough info to sell to marketers.

» Iger: CPMs are higher online for us than TV/cable, but we’re selling less units.

»  Iger on TV Everywhere: Authentication: This is very nascent tech and we don’t want to take away from consumer experience.

»  Iger on TV Everywhere: We are not seeing evidence of cord-cutting, so why be part of something which isn’t happening?

»  Iger on TV Everywhere: We don’t want to be confrontational with the multi-channel industry.

»  Iger on Hulu: We were skeptical in beginning when it launched. Hulu will have multiple revenue streams down the line.

»  Iger: We are developing a subscription service for movies/TV shows/games.

» Iger: AFV is the longest running show on ABC, at 20 years. But we didn’t think of YouTube.

One Response to “@ Brainstorm Tech: Iger: Skeptical on TV Everywhere”

  1. GreenScreenCinema

    In regard to the subscription serivce: I think it's worth mentioning that a YouTube Partner has already made a business out of charging for Disney content that's been uploaded to YouTube. And the partner doesn't even appear to have a license for the content, so the YouTube-enabled Disney pay site (Totlol.com) will probably be infringing on the real Disney pay site when it goes live. You can check out the scoop at GreenScreenCinema.com ("Copyfight! YouTube takes on Disney").

    Thanks!
    GreenScreenCinema.com