The Fortune Brainstorm Tech conference started this afternoon in a humid Pasadena, and first up: Bob Iger, CEO of Walt Disney (NYSE: DIS). Among other things, he discussed TV Everywhere effort, and it is clear he’s skeptical of the effort. I am live tweeting some of the bits here, and some highlights below:
» Iger: Privacy is a big issue, I know, but usually raised by older people. We will have enough info to sell to marketers.
» Iger: CPMs are higher online for us than TV/cable, but we’re selling less units.
» Iger on TV Everywhere: Authentication: This is very nascent tech and we don’t want to take away from consumer experience.
» Iger on TV Everywhere: We are not seeing evidence of cord-cutting, so why be part of something which isn’t happening?
» Iger on TV Everywhere: We don’t want to be confrontational with the multi-channel industry.
» Iger on Hulu: We were skeptical in beginning when it launched. Hulu will have multiple revenue streams down the line.
» Iger: We are developing a subscription service for movies/TV shows/games.
» Iger: AFV is the longest running show on ABC, at 20 years. But we didn’t think of YouTube.