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32 Ways to Use Facebook for Business

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Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

Here are 32 ways to use Facebook in your business.

    Manage Your Profile
  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.
  10. Connect and share with others

  11. Obtain a Facebook vanity URL so that people can find you easily.
  12. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  13. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  14. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  15. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  16. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  17. Research prospects before meeting or contacting them.
  18. Upload your contacts from your email client to find more connections.
  19. Use Find Friends for suggestions of other people you may know to expand your network even further.
  20. Look for mutual contacts on your contacts’ friends lists.
  21. Find experts in your field and invite them as a guest blogger on your blogĀ or speaker at your event.
  22. Market your products by posting discounts and package deals.
  23. Share survey or research data to gain credibility.
  24. Use Facebook Connect to add social networking features to your web site.
  25. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  26. Buy Facebook ads to target your exact audience.
  27. Read up on Facebook Beacon to see if it might be useful for you.
  28. Use Network, Group and Fan Pages

  29. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  30. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  31. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  32. Update your group or fan page on a regular basis with helpful information and answers to questions.
  33. Join network, industry and alumni groups related to your business.
  34. Use search to find groups and fan pages related to your business by industry, location and career.

How do you use Facebook for business?

130 Responses to “32 Ways to Use Facebook for Business”

  1. We have finally started to jump into the Facebook marketing game (organic). We have had some great successes. We have found that the brand ability has unlimited potential. We still have a lot to learn. A little less than 7,000 fans and counting…

  2. This is quite amazing list. The first thing, people should do is put their company on facebook page. I was surprised to find that many business still not having their own facebook page. After that spread the profile, just like you spread the word about your own website domain.

  3. Facebook layouts

    Building a facebook business page for a website and besides RSS feed applications, I am looking for applications that may be useful.

  4. So I just checked out Lynda.com for some answers. You must either create a business profile or a personal profile, not both. HOWEVER, in either case you will be creating a fan page off of that profile. No one will be able to see who’s user account is associated with that page, unless you specifically write it in your comments/info. And, your friends will not get your business updates and your business fans will not get your personal updates.
    There you go. Make a business page off of your personal profile.

  5. Hi Friends!

    Can anyone tell me, if I have a personal site, must I link my business fan page off of this profile? Is this how your business fan page works? If yes, what do you do for clients who you set up?

    Thanks!

  6. Great information! I decided to start a contest for the ugliest paint job with photo entries and voting. The winner gets a free paint job. I figured this would expand our fan base and create a buzz. This is also useful for surveys on promo and marketing, the feedback can be useful.

  7. this was not helpful at all. you stated the obvious, which i guess in some circles counts as new information. good thing you have commenters to pander to you & your regurgitated material, telling you that “OMIGOSH, THIS IS SUPER COOL AND AN AWESOME POST!!!!!1!!”

    • oh, i see…. ur one of ‘those ppl’…. u know… the one’s who think since ‘they’ know something everyone else must also know. I am brand new to Facebook, and these tips have been a GREAT start for me. XTENA, i will certainly not become a FAN of yours, i would never be a part of such a negative company, person or any other part of whatever it is you have to offer.
      OMIGOSH, THIS IS SUPER COOL!!!!! THANKS :) IT REALLY DID HELP ME :)