32 Ways to Use Facebook for Business

130 Comments

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

Here are 32 ways to use Facebook in your business.

    Manage Your Profile
  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.
  10. Connect and share with others

  11. Obtain a Facebook vanity URL so that people can find you easily.
  12. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  13. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  14. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  15. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  16. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  17. Research prospects before meeting or contacting them.
  18. Upload your contacts from your email client to find more connections.
  19. Use Find Friends for suggestions of other people you may know to expand your network even further.
  20. Look for mutual contacts on your contacts’ friends lists.
  21. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  22. Market your products by posting discounts and package deals.
  23. Share survey or research data to gain credibility.
  24. Use Facebook Connect to add social networking features to your web site.
  25. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  26. Buy Facebook ads to target your exact audience.
  27. Read up on Facebook Beacon to see if it might be useful for you.
  28. Use Network, Group and Fan Pages

  29. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  30. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  31. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  32. Update your group or fan page on a regular basis with helpful information and answers to questions.
  33. Join network, industry and alumni groups related to your business.
  34. Use search to find groups and fan pages related to your business by industry, location and career.

How do you use Facebook for business?

130 Comments

Alexis Garanut-Miller

really useful tips here … Facebook has massive potential for niche experts to build a credible following and target prospects using ads … I’ll tweet this 32 list to my coaching clients! Thanks for putting it together!

Trent Brownrigg

I still have yet to use facebook for business mainly because when I joined facebook shortly after it first came out years ago nobody was using it for business back then. So it has always just been a personal thing for me. However, I do intend to start using it for business in the near future and these tips will be very helpful. Thank you!

Mia

I searched on Google How to use facebook effectively and hit the jackpot! Great post and Thanks.

Sandra Ahten

I already have a personal page and a fan page for my business. How can I encourage my personal folks to become a “fan” of my fan page. I don’t mind just putting it in my status periodically, but that doesn’t seem to generate a one clink to become a fan.
So that is my question. How to generate a one click link to become a fan.

Jared Smith

Social Media like Facebook has totally revolutionized the face of interactive technology. This is the reason why it is very effective in getting the word out there because of its interface design and accessibility to all people. The main concept of social media is connectivity and when you are connected to your market, you are able to channel your brand, business, or concept.

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This is a really good list of how to use facebook to boost business. I already have a facebook account, how do I make this into a business account? Will there be a monthly fee for this?

Will continue to follow your site for more information regarding this.

Essex Conference Center and Retreat

I recently created a business page, using the owners FB account as the login, the updates on the business page do not go to all friends, but just the Fans. We also directly feed twitter w/FB updates, and I am just learning how to feed FB from tweets with the #FB hashmark. It is confusing when first getting it off the ground, it is also best to have many administrators on the account from your business, because they can easily tap into their friend list to invite more FANS. We now have the vanity URL on our website eccr.com and on our email signatures. We are looking forward to gaining more business as a result. Please become a fan or check us out, a unique place for business meetings, retreats, and weddings.

janet

I am still NOT CLEAR about the different ways to get on facebook, especially this business of not having a business facebook if you have a personal facebook. I see by the other comments that many others are also confused.
I suggest that you write an article for newbies, about how to start on facebook, with the assumption that we know nothing about facebook, and avoid jargon.
Facebook’s own lists of rules are cryptic.
Perhaps a Visual, a chart, would help.
Thanks.

Neptune Plumbing

Thanks for these tips as well (just read the post on your Twitter tips). As our company begins using social media, this will be a great reference.

brian benko

If you are recommending that you create a business account you should clarify that you are recommending that a user only create a business account. Or are you suggesting that we all create an additional account that is just business

I don’t understand ?

knatchwa

This was a great post – glad to have found it on twitter, it makes some solid points and within the comments even further information is presented.

As I am relatively new to facebook there is more to learn and through these posts and through the references I have a chance to really understand better how to approach facebook effectively.

Arihant Kothari

Excellent list! I now feel confident with Facebook. Wish if we had something like this for twitter as well. Anyone who has seen/gone through something similar for Twitter.

Business Door Hangers

Great facebook business tips i love the new fan pages. They make it easy for people to become a fan of your business, but the key is to have engaging content on your facebook profiles and fan pages or people will get bored or wont go to your main website.

Kelsey

Great post! I just got a promotion at my job at a marketing agency, where we are going to start offering consulting services to clients who need help setting up Facebook and Twitter accounts. I think Facebook can be a good business tool, but it has be used the right way.

Eric Koppelman

I was looking for information on how to “effectively” use Facebook and found your article. Absolutely fabulous!!!! I’ll be talking about it on the air!!!!!

a morel

fabulous article. clear and sensible!
now if we can get all the business owners to truly understand the importance of getting on the viral marketing wagon sooner than later.

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