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You’re more likely to see paid-content additions like this than wholesale switches from free in consumer media. Future Publishing (LSE: FUTR) is adding a £3-a-month album club to its Classic Rock mag brand, letting readers read online album reviews and download advance accompanying copies, listenable during an exclusive one-week pre-release window.
Future says it’s one of its first forays in to online premium content It’s basically a partnership with content services vendor Jack Brand‘s TellJack, a Skinkers-esque content delivery app for PC and Mac desktops that is also powering an album club for the Gramophone classical music mag.
Gilles Peterson, my favourite DJ, had last year trialled it for his own album club but blogged: “People don
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Interesting test on offering privileged access for a fee. Believe that media businesses will increasingly have to offer more to win online subscriptions. I've just posted some principles of building profitable communities on my blog at: http://www.penmaen-media.co.uk/index.php/2009/07/creating-profitable-communities-from-media-brands/.