Interview: AOL’s Armstrong: ‘Putting Together A Clear Mobile Strategy’


Where does mobile fit into AOL’s plans as the company starts anew one more time under one more chairman and CEO? Everywhere, Tim Armstrong insisted in an interview with mocoNews and paidContent to mark the end of his first 100 days — and the beginning of AOL’s next incarnation. Edited mobile-related excerpts from that interview follow. (More from the interview here on paidContent.)

Separately, we’ve learned that mobile will be overseen by new COO Kim Partoll, who has been promoted from EVP-access, business intelligence & new ventures. Partoll’s new portfolio includes making sure both mobile and global are an element of every strategy area. She has yet to appoint anyone to head mobile. At the same time, the various divisions like Media Glow and Advertising retain responsibility for what their groups do with mobile. PaidContent has more details about Partoll and who’s who on Armstrong’s team.

Staci D. Kramer: Where does mobile fit into your strategy? Because mobile has sort of fallen off the face of the earth when it comes to AOL.
Tim Armstrong: Let me clarify two things about mobile: There’s two foundational elements that are going under every strategy area: one is global and one is mobile. You will see us with a clear, succinct strategy and structure around mobile and global going forward.

This, by the way, is a very big benefit to the company if people don’t think we’re actually strong players in the mobile space. When you look at AIM and ICQ usage on phones, we are on the vast majority of the phones across the world. When you think about even the newest things that are happening with phones, the iPhone app store

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