Inside Word: Why Pervasive Lying On Social Networks Is A Big Problem For Marketers

AJ Kohn

The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.

Poster: AJ Kohn

Blog name: Blind Five Year Old

Position: VP of online marketing at Caring.com

Backstory: Facebook continues to post astounding growth in the ranks of its users. Just this week, the company said it had added 50 million users in about three months. But in a blog post Kohn says that the value of all that data — and that on other social networks as well — may be limited for marketers.

Blog post: “I

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