Mobile banners: Software company SAP turned to mobile display ads as a way to reach C-level execs, who are commonly early adopters and are frequently on the road, reports Forbes.com. SAP bought display ads on the mobile version of 11 different business technology sites, including CBS (NYSE: CBS), Gizmodo and CNN. Users can click to connect to a SAP site that hosts five short videos.
Molson Coors goes Mobile: Molson Coors is working with Adeye to roll out a mobile marketing campaign to its specialty beers, including Kasteel Cru, Grolsch Weizen, Dos Equis and Blue Moon. Tickets to an event were sent out via SMS and recipients were directed to a site for more information about the beer and for a chance to win a meal for two. While at the event, Bluetooth was used to deliver an app that acted as a multimedia brochure. Gavin Hogg, sales manager at Molson Coors: “Mobile is definitely the way forward for our industry and also allows us to build valuable marketing data and help our clients target customers directly, wherever they are.” Release.
Pizza Hut on iPhone: Pizza Hut has released an iPhone app, which is the first among all pizza delivery companies, reports ReadWriteWeb. The Pizza Hut iPhone app not only allows you to browse a menu and order, but it offers a number of other entertaining options. For instance, there’s the “virtual fridge” where you’ll find coupons to add to your order and a free game called “Hut Racer.”
Mobile TV Ads: Mobile TV efforts aren’t making up for the ad drop from TV advertisers, Jeff Maurone, MSNBC’s product manager told Forbes.com, but they are bringing in some extra cash. Advertisers, including Ford and Microsoft (NSDQ: MSFT), are buying spots in mobile content because it helps them reach younger audiences, says Frank Barbieri, chairman and CEO of San Francisco-based Transpera. The average cost for ads on mobile TV ranges from $5-$10 per thousand impressions for a banner ad and $30-$40 per thousand impressions for video.

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