Industry Moves: Motricity’s European Head of Sales Leaves As Company Focuses On Asia, South America

Motricity

Motricity will focus more on emerging markets, such as Asia and South America after the Bellevue, Wash.-based company’s head of European sales and business development Frederic Dumeny left the company earlier this year. Dumeny, who was reached by phone in Paris, said he left because he felt like he was at the end of his mission at the company, although a small team remains in the Netherlands and the UK to support existing customers.

A Motricity spokesperson said they don’t comment on departing employees, however, the company believes that in addition to developing markets, they will be able to “find and capitalize on opportunities all around the world, including Western Europe.” It’s been no secret that the company has been aspiring to expand outside the U.S., and it makes sense that the low-hanging fruit may exist in developing countries, where carriers are less likely to have already rolled out significant messaging and portal services.

With Dumeny’s departure, another milestone has been reached, as well — nearly every former upper management executive from InfoSpace (NSDQ: INSP) has left the company. In 2007, Durham, NC-based Motricity purchased InfoSpace Mobile and decided to lay off almost all of its Durham employees and relocate the company to Bellevue, where InfoSpace was based. Since then, many executives have departed, including one of its highest ranking employees, Steve Elfman, who left for Sprint (NYSE: S) Nextel.

Dumeny is now a VP of business development at Adfonic, a company founded late last year by a handful of former Infospace/Motricity employees. Adfonic, which has offices in London, San Francisco and Paris, is building a global mobile advertising marketplace for advertisers and publishers, which will allow them to bid for ads on both mobile sites and in applications.

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