Industry Moves: Coppel For AMEE, Skype Adds O2’s Shaw, Blue Barracuda

Amee: AMEE, the Avoiding Mass Extinctions Engine that aims to measure the carbon footprint of, well, everything on Earth, is adding Yahoo’s former European MD Toby Coppel to its board, TCUK says. Coppel left when Yahoo (NSDQ: YHOO) moved some of its London functions to Switzerland. Coppel has also resurfaced as a fellow with the Oxford Internet Institute, a council member of the Palestine Britain Business Council and a digital and cleantech investor at Aquarius.

Skype: The VOIP outfit is hiring Telefonica’s global innovation director Russ Shaw as EMEA GM, starting September. Shaw was also O2 marketing director, helping strike the deal to rebrand the Millennium Dome. Via NMA.

Blue Barracuda: Andrew Mason is joining the digital agency as media director. Mason was previously a board members at Story and a managing partner with Mindshare.