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Google’s UK income dipped back down by 2.45 percent between April and June to $715 million. The UK’s contribution to the company’s overall income fell, too, from 14 percent to 13 percent. And the gap from last year‘s same quarter is wider still, down 7.6 million to $774 million.
Bear in mind, though, that the pound-to-dollar rate has come down over the last year, so the value of Google’s UK earnings has slimmed when taken home to America.
All international revenue came back up from 52 percent to 53 percent of Google (NSDQ: GOOG) revenue. Had foreign currency rates remained constant, Google’s total revenue would actually have been $44 million lower than the previous quarter, but the company has an exchange rate management programme which saved it $124 million. Internationally, Google revenue increased three percent from last year to $5.52 billion.
Globally, Google attracted 15 percent more paid clicks than the year before, but two percent fewer than January-to-April 2009, its average cost per click fell 13 percent from last year but rose five percent from the previous three months.