What to read on the GigaOM network

Cheat sheet: Heavy hitters in algae fuel deals (Earth2Tech)
4 open-source mind-mapping apps to keep you focused (OStatic)
10 things to think about if you want to get your web series sponsored (NewTeeVee)
New Palm Pre case works with Touchstone charger (jkOnTheRun)
The Mac & third-party software launches: nothing has changed (TheAppleBlog)
Personal branding vs. self-awareness (WebWorkerDaily)

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