When reading TAB writer Darrell Etherington’s article on how Mac users were left out of the Microsoft (s msft) Office 2010 launch party, the first thing that struck me was that not only that it’s true, but it’s also nothing new. For the most part, Mac user are left out of most launch parties.
Aside from Microsoft, consider these other examples:
- The Mac wasn’t invited to the Quicken launch party, but isn’t it nice of Intuit (s intu) to throw it some crumbs next year?
- The Mac wasn’t invited to the Google Chrome launch party. But it’s OK, because Sergey Brin said it was “embarrassing.” Right. As if Google (s goog) just forgot about the Mac, and was blushing about it. It wasn’t embarrassing, it was planned; don’t insult us by acting like it was some sort of mistake.
- The Mac wasn’t invited to the Adobe Photoshop Elements 5.0 or 6.0 launch parties. In fact, the 5.0 party was completely canceled for the Mac.
The above are just some of the Big Boys who operate “business as usual.” There are plenty of examples in the smaller development houses as well.
I know Windows has the commanding market share and user base in the PC world. I understand why you’d choose Windows if you just wanted to write for one platform. I have zero problem with this. However, I do take issue with vendors that support both platforms still spitting out one after the other instead of twin releases.
Don’t tell me it’s a resource issue; I see Apple do it all the time. Ever notice Safari comes out on both platforms at once now? As does iTunes, and QuickTime. Sure, Apple must cater to the larger Windows user base while not ignoring its own, but my point is Apple is proof you can release to both platforms simultaneously. Other vendors don’t do this because they don’t care enough about the Mac to change their ways, not because it can’t be done. Much like Mr. Brin, they’ll pay lip service to the Mac, but I’d prefer to judge them by their actions.
Any time Mac users get to thinking that Apple’s great success the last dozen years has changed how developers view the Mac, it hasn’t. Twelve years ago it was seen as a tiny percentage of PC users (maybe 2.5 percent globally). Today, it’s still seen as a tiny percentage of PC users (maybe 4 percent). True enough, so the Mac sits last in line despite the BS from various vendors. The only thing that’s really changed is how developers talk about the Mac.
The Mac user base used to be a lot more vocal about this. I’m not sure why it has gotten so quiet lately.