Blog Post

Questions Are Raised About Apple’s Claim Of 65,000 Apps

Critics today are questioning whether it is fair to say that Apple (NSDQ: AAPL) truly has 65,000 applications in its App Store if some of them are built on templates. The phenomenon, being called “bulk apps,” is when several apps are offered at the same price point and have the same look and feel, but swap out the content.

Skyhook Wireless, which provides location-based information to application developers, released a report today on July trends for the App Store. It said in the first half of 2009, there was an abnormal spike of hundreds of 99 cent apps due to “Bulk Apps.” For example, one developer is selling 850 travel apps based on the same template, but changes the content based on a specific location. Release.

So, the question is whether the number of apps — pegged at 65,000 — is a fair representation of what’s going on if some of the apps are nearly identical? Om Malik at GigaOm is calling the trend Apple’s “The Dirty Little Secret,” and says that template-based apps should be counted as one.

But why? Aren’t they individual apps? Users would download them individually and for good reason. If you are going to Costa Rica, why would you want information on Paris? Using a template doesn’t change that, and as developers look to become profitable in mobile, it makes sense to leverage their resources to their best ability.

4 Responses to “Questions Are Raised About Apple’s Claim Of 65,000 Apps”

  1. Miami airport transportation

    Could Microsoft's old rival Apple compette in the console market? Yes Apple is indeed entering the video game market with the igame, a handheld system boasting simular capabilities to the GameBoyAdvance graphically, and ipod media wise. No set release date is determined and the igame is still in prototype form with Apple claiming the igame as it's sole platform. In my opinion the igame is only the tip of the iceburg, and sooner or later Apple is bound to release a console, but everything else down to an expected release date I'll leave you to spectulate.<a href="">Miami airport transportation</a>

  2. Fraser Campbell

    What about the "bulk apps", from different developers that use the same content. So in particular the travel app of 850 applications has two or three providers all providing the same information for page after page after page of content. That must be fun for a consumer.

  3. Peter Farago

    If you look at it from the perspective of the consumer, she has 65,000 apps to choose from when she decides their next purchase. It's like saying all these jazz records are just the same, we should count the whole genre as just one SKU. That logic doesn't make sense to me.

  4. I have to side with Apple on this one. It's not good to get side-tracked on the whole "number of apps thing". It doesn't matter if Apple has 65,000 apps and someone else has 10,000 if they both have the same number of _useful_ apps, and they both have the relatively small number of apps that you buy.

    Likewise, "apps" is just another way of saying "content". A series of location-specific apps are going to be more useful than a single travel app, so they should be counted seperately. Not that I think it matters…