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Myvideorights.com, the agency trying to distribute TV clips to video websites on TV companies’ behalf, is hiring video index Blinkx’s sales director Ian Samuel as its own UK sales director, as it starts to sell video advertising in to the clips.
The company was founded last year by Kelvin MacKenzie’s son Ashley, counting former Endemol creative director Peter Bazalgette and ex Carlton International MD Rupert Dilnott-Cooper – plus MacKenzie Sr – on the board. It distributes clips for clients like Hat Trick, ESPN (NYSE: DIS) and All3Media to sites like YouTube, aiming to take a cut on any display ad revenue.
But Myvideorights only won the right to sell video ads in to YouTube streams last month, when the site began letting content owners sell their own ads. It’s that which Samuel will be mainly focused on, building an ad team to help him. Before Blinkx, he headed News International’s online and mobile advertising.