MLB’s In-Market Streaming Revenues To Match MLB.tv Product?

MLB In-Market Streaming

MLB’s new in-market online streaming service, launched recently with two teams, has the potential to rival the $40 million or so that MLBAM gets from its online video service MLB.tv, according to SBJ, citing league execs (sub. req.). That’s based on the number of subscribers it could attract, on a pricing model similar to its current subscription, assuming a critical mass of teams sign on — way too many factors to really come to a solid conclusion, but let’s run with it anyway.

The numbers are a ballpark –a mid-eight-figure sum — that Allen & Co, who did a study on the in-market streaming potential, cited in its report to the league. The reasoning: Most fans root for a single team, and the sport

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