Hi5 Adds Another Revenue Stream — Downloadable Games From RealNetworks

Hi5 game download screen

Struggling social network Hi5 has launched a downloadable games portal in conjunction with *RealNetworks*, adding over 1,500 new titles to the games section it built out earlier this year. These aren’t just casual games; the roster includes best-sellers like GTA: IV and Gears of War, the majority of which will be for purchase only.

This fits right in line with Hi5’s recent push to bulk up its virtual goods platform through a deal with Mochi Media — as the social network is trying to generate a greater proportion of its revenue from members, as opposed to advertisers. Two months ago it brought in Bill Gossman — formerly executive in residence at its biggest investor, Mohr Davidow Ventures — to help lead the shift in business models as CEO. Release.


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