Blog Post

Apple’s Mobile Growth Continues To Impress 1.5 Billion Application Downloads Later

Apple (NSDQ: AAPL) released a host of impressive figures today a year after it launched the iPhone App Store, and two years after it launched its very first phone. Apple’s CEO Steve Jobs said in a release this morning: “The App Store is like nothing the industry has ever seen before in both scale and quality. With 1.5 billion apps downloaded, it is going to be very hard for others to catch up.”

App Downloads: 1.5 billion applications have been downloaded in the last year.
Total Apps: There are more than 65,000 apps and more than 100,000 developers in the iPhone Developer Program in 77 countries.
Total devices: Apple has shipped more than 40 million iPhones and iPod Touches.

What does this mean?:

Free vs. Paid: Volume isn’t everything. AppleInsider reports that rumors suggest that there’s anywhere from 15 to 40 free apps downloaded for everyone one paid app sold. Separately, an O’Reilly estimate suggests the mean price for an application is $2.65, and Lightspeed Venture Partners’ Jeremy Liew suggested in May that Apple may have only earned between $20 million and $45 million from the App Store.
Downloads per device: If there’s about 40 million devices, then so far each user is downloading about 37.5 apps per device.
In data volumes: If every app averages about 2 megabytes in size, that means Apple’s pushed over 3,000 petabytes of data through its iTunes servers, reports Fast Company.
Growth is climbing: The App Store surpassed one billion downloads less than three months ago. Today’s announcement suggests that the 500 million downloads since that time occurred two weeks faster than the previous 500 million, demonstrating continued acceleration in the download rate, reports MacRumors.com. Likely, it helps that there’s more users and more apps.