Looks like my prediction that this generation’s console race is not yet over may be coming true. The Xbox 360 is showing strength this year while the Wii and PS3 are weakening, according to new numbers from NPD. My suggestion to Microsoft would be a price cut in October to add significant fuel to the fire. Remember, this console cycle is going to longer than normal, and the Wii’s initial appeal is starting to erode as Microsoft adds more casual game appeal, makes Xbox Live more of a social network, and lowers the price. If you are interested in reading more about the intersection between online gaming and social networks, check out our new report published today, “Virtual Worlds: Trends and Opportunities“!