Social net ad spending is expected to rebound next year, says eMarketer analyst Debra Aho Williamson, expanding her previously released projections released in May that forecast a 3 percent drop to $1.1 billion in ’09. The earlier figures are entirely unchanged and pinned the blame on MySpace’s struggles, which have only continued since eMarketer’s last look at the social net space.
— The turnaround: While there will be no return to the 32.9 percent growth rates of 2008, eMarketer projects that in 2010, ad spending on social nets will rise 13.2 percent to $1.2 billion. The year after that, social net ad dollars will slow down, rising 8.2 percent to $1.3 billion. Meanwhile, it’s no surprise that eMarketer is predicting that Facebook, which Williamson has said will gain 9 percent in ad revs this year with $230 million, as MySpace’s ad dollars shrink 15 percent to $495 million. She anticipates Facebook overtaking MySpace by 2011, though figures weren’t supplied. The report follows a another rosy outlook for interactive media from Forrester, which predicts that social media spending will see 34 percent compound annual growth rate through 2014.
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