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The GigaOM Network on Chrome OS

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chrome_osWithout a doubt, Google (s goog) stole the spotlight with the announcement of its upcoming Chrome operating system late yesterday and sent everyone buzzing about the search giant’s very public swipe against Microsoft (s msft). But amid all the chatter on the Web, Stacey Higginbotham warned on GigaOM that we shouldn’t get too excited just yet since Google still has to tackle the gargantuan task of convincing carriers that selling netbooks with the OS is the way to go. Instead, the Chrome OS announcement signals the company is another step closer to creating an advertising operating system that “extends across all devices and all screens.“ Across the GigaOM Network at WebWorkerDaily, Simon Mackie had a hunch that Google would be making this move soon (read his post on GigaOM Pro; subscription required) and says it makes a lot of sense now that the majority of people’s computing activity happens on the web.

Even though Google’s “initial aim is to ease onto the desktop through the netbook arena,” jkOnTheRun’s James Kendrick believes the operating system would be a great fit for smartbooks, too. And what does Chrome OS mean for Apple? While some think the new operating system may put pressure on Apple’s software, TheAppleBlog argues that the real impact will be felt by the company’s hardware in the future as casual users looking to purchase a new laptop are likely to be attracted to “Chrome-toting devices.” One thing Google and Apple both share is loads of hype surrounding their latest announcements, OStatic points out, even though the two companies sometimes don’t turn out winning products in the end. OStatic provides a list of what things Google has and does not have in its favor when releasing Chrome OS.

2 Responses to “The GigaOM Network on Chrome OS”

  1. Google is an advertising company. They should only be interested in breaking down the walls to allow their ads to appear across all network channels, and I think this is consistent with their initiatives (Android and Chrome). With Android, they let device manufacturers package and rebrand the platform (HTC). Its an exchange of free software to handset manufacturers in exchange for future views of Google ads.

    To view this as a MS vs Apple vs Google product battle is not really representative of the true struggle. Its not product X vs product Y, but instead, its business model X vs business model Y. The products are simply chess pieces that Google is using to attempt to erode MS’s fuel (software sales).