Hellomagazine.com, the site of glossy, Spanish-owned celebrity weekly Hello has hired Associated Northcliffe Digital to sell its ad inventory. DMGT’s online wing, now headed by former BBC exec Richard Titus, will look after all display ads and sponsorship, as Media Week reports.
It extends a close relationship between the two publishers, who chase broadly the same mid-market female audience and share a common enemy in Richard Desmond’s Northern & Shell which owns the Daily Express and OK. DMGT’s distribution arm Advantage took over the delivery of Hello in May.
Hellomagazine.com launched a series a readers’ blogs last September and updated with a series of image galleries a month later. Sales were previously run in-house but, unlike similar ad out-sourcing deals across the industry, Hello says this one won’t cause any job losses.