Blog Post Goes Shopping With Rue La La

E-commerce is starting to become the favorite alternative revenue stream for magazine websites, as online ad grows slows to a crawl. And so, Hachette Filipacchi Media U.S. is ramping up the e-commerce efforts it began earlier this year by striking a partnership with invitation-only, discounted luxury shopping site Rue La La. The publisher’s designated shopping companion is, which has created a channel with Rue La La that will send give its readers access to limited time, private sales of designer brands. The arrangement with is Rue La La’s first media tie-up; CEO Ben Fischman told paidContent more are in the works but nothing is imminent.

Building out e-commerce: For the magazine site, Todd Anderman, HFMUS’ SVP of digital media, sees the e-commerce as an additional way to build on’s ad revenue streams; he says ad revenue had fairly healthy growth in the past quarter though he declined to offer specifics. “We have a number of affiliate deals integrated on all our sites with [shopping recommendation site] Stylefeeder,” he says. “We’re looking for e-commerce opportunities for all our brands. We’ve been headed in that direction for some time now. For example, Women