Microsoft Brings Bing To Mobile Through Verizon Wireless Partnership And More

Bing Mobile Web Search

Over the past few weeks, Microsoft (NSDQ: MSFT) has kicked off a no-holds barred campaign to promote Bing, its new search engine. While most of the hullabaloo has been focused on the PC, the company is also moving the brand into mobile, where it faces steep competition.

Most notably, the company has rolled out the brand on Verizon (NYSE: VZ) Wireless’ network as part of an exclusive five-year deal it with the carrier to provide search and advertising services on the phone. Microsoft was rumored to pay $500 million for the opportunity, which was likely necessary given that Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) dominate the rest of the U.S. wireless market.

The match-up was announced in January, and Microsoft started rolling out search to subscribers in the past few weeks. So far, many subscribers are currently accessing Bing from Verizon

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