Blog Post

ITV Dreams Of VOD Micropayments, Through An ‘Online Oyster Card’

ITV (LSE: ITV) is the latest media company, spooked by fall from once-almighty online advertising, to wonder whether consumers may pay for content. Strategy director Carolyn Fairbairn told Thursday’s Future Of Broadcasting conference: “Micropayments are absolutely on our agenda … The idea people will pay is something we should look at and do. We need some kind of payment system and then we will see if it flourishes.