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Hulu UK ‘Offering Equity To Broadcasters’, But Still Has No Content

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A flurry of stories this week bit again at Hulu‘s hoped-for upcoming UK launch, again betting on a September launch. There’s little new here – We learned nine months ago the News Corp/NBC/Disney (NYSE: DIS) US online TV venture wanted to open shop in the UK depending on the outcome of the Competition Commission’s Kangaroo inquiry. And, after Hulu hired an overseas-focused SVP, NBCU International told us in March it was wooing UK broadcasters for content acquisition. Still, the latest threads are…

— “Hulu is offering British broadcasters equity stakes in Hulu UK plus a share of online advertising,” says Kate Bulkley in Broadcast. “It is offering significant minimum guarantees in exchange for a good line-up of shows immediately after transmission on TV.”

— ITV (LSE: ITV) online director Ben McOwen Wilson: “As you