If case you needed confirmation, yes, it was a miserable first half of the year for dealmaking in digital media. There was $5.4 billion worth of deal activity in the Online Media & Technology and Marketing & Interactive Service segments combined, which was a drop of 76 percent from the $22.5 billion figure during the same period in 2008, according to the Jordan, Edmiston Group. In all, there were about 300 media deals in the first half of the year (of which digital media accounted for about half) vs 426 in the same period a year ago. In terms of the dollar amount, digital accounted for 41 percent of deal value with $2.2 billion in acquisitions being closed. The media investment bank did say that there have been some signs of life in the past few weeks.
— Online media and technology had the most activity among the 12 categories JEGI looks at. There were 84 transactions over the past six months, worth a total of $1.3 billion.
— Marketing and interactive services was the second-most-active sector in H109. There were 66 deals that were done for $877 million. The absence of any “multi
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