Companies like Clearleap, ActiveVideo Networks and AnySource have been pretty hush-hush about which customers are using their particular brand of video-to-TV services. But today, Clearleap broke its code of silence to announce that Atlantic Broadband has deployed Clearleap’s Internet-based TV technology.
Atlantic Broadband is the country’s 15th-largest cable provider, with 300,000 subscribers in five regions up and down the East Coast. Clearleap’s service is live in Pennsylvania today, with Miami Beach the next region to be deployed.
The cable company said that it will use Clearleap’s service to provide a combination of locally produced and web video content to its customers. Atlantic Broadband creates a lot of local-interest video programming like high school sports and concerts. Until now, this content was relegated to a linear public access channel. Through Clearleap, Atlantic Broadband says it will be able to incorporate that video into an on-demand channel on its VOD menu. Additionally, Atlantic subscribers will get access to Clearleap’s content partners like Revision3, Next New Networks, and blip.tv on their television screens.
Clearleap says it has signed five cable and IPTV operators in 16 different markets. Rival ActiveVideo Networks has announced domestic partnerships with Oceanic Time Warner in Hawaii and recently acquired Avinity in the Netherlands, and says major announcements with operators will be coming out this year.
We talked with Clearleap CEO Braxton Jarratt recently about how cable companies’ perception of web video has evolved.