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Never mind that many newspapers may be upset about how their content is treated on Google (NSDQ: GOOG) News. Now Google is lobbying publishers to put their video content on YouTube. In a post on the Google News blog, YouTube News Manager Olivia Ma invites any news outlet that already has its site indexed by Google News to sign up as a “news partner.” Publishers will have their videos featured on YouTube’s news channel (See screenshot above) — as well as on Google News. Ma pitches it, in part, as a way for publishers to expose their content to a wider audience — and also make money, since publishers can participate in an advertising revenue-share program.
That contrasts with Google News, where publishers do not get a cut of any of the revenue from the ads that are placed around their headlines. Still, it’s unlikely that many publishers will want to abandon other video platforms, like Brightcove, which also allow them to sell their own ads against their video content — and to link up with several ad networks.
Google had already begun to slowly integrate YouTube news videos with Google News last month, when it added videos for the first time to Google News, and the new push should further that. For Google, it’s also a free way to add more professional content to YouTube, and thus attract more premium advertisers. The company has already taken other steps in that direction, adding, for instance, new “shows” and “subscription” tabs on its home page as part of a recent redesign.
Updated: Somewhat related, YouTube has also launched a new “Reporters’ Center“, a bunch of videos from professional journalists “teaching” and giving tips and ethics training to citizen journalists on how to report the news, using video tools. Some videos: Katie Couric on how to conduct a good interview, and Bob Woodward on how to do investigative journalism. General users can also upload their own tips as well. A useful resource, for sure.