Best Buy plans to open 40 standalone mobile phone stores this fiscal year in a bid to capture 15 percent of the US mobile phone market, its incoming CEO Brian Dunn said Wednesday. The WSJ.com reports that this would quintuple Best Buy’s current market share of 3 percent.
Dunn, who did not say when he thought the store might achieve its new target, said that customers were “responding well” to its new mobile displays, which put a number of devices on display, regardless of carrier, including the iPhone and the Pre. He said that mobile phones were a “crucial component” of the new retailer’s new sales campaign to focus on devices that feature “connectivity.”
Earlier this year, the company said it was hoping to capture 10 percent of the market. In Europe, the retailer’s partner Carphone Warehouse has an 11 percent market share.

Comments have been disabled for this post