The YES Network, the cable TV home of the NY Yankees, provided details of the deal with Cablevision (NYSE: CVC) and MLB Advanced Media that will give the MSO’s subscribers access to live streaming games on their computers. The deal only applies to in-game ads, and those shown to YES Network subscribers who have Cablevision’s Optimum Online broadband internet service. This agreement, which was reported earlier this month, will make Yankees on YES live game streaming over broadband the only live in-market streaming product in professional sports to include games with local television rights. The arrangement comes a day after MLB.tv struck another live online streaming deal with browser-based media provider Boxee.
Consumers can choose the YES live-game streaming package for either a one-time fee of $49.95 for the remainder of the season or $19.95 for any 30-day period. The first streams are set for July 8, with the YES Network

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