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Options, Not Obligations: Being a "Family First Entrepreneur"

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ONO, Options not ObligationsMost business books on the market cover the gamut of how to make more money, gain fame, grow, get work done, and manage people. But few talk about business from the perspective of “family first” like Marc Warnke’s book “ONO, Options Not Obligations.” Many web workers love what they do, especially those who work virtually, because it allows them to spend more time with their families or live fulfilling lives outside of their careers.

Warnke says that Wal-Mart (s wmt) and Sam’s Warehouse Club Founder Sam Walton’s last words were, “I blew it.” How could one of the richest people in the world think this? According to the author, Walton wasn’t reflecting on his massive wealth and business successes, but rather on missing family time.

“ONO, Options Not Obligations” explores changing your mindset to live with an options-oriented outlook rather than just an overwhelming obligation to become a rich entrepreneur and provider. Living as a “family first entrepreneur” requires a commitment to overarching change while working past the fear of not having enough money to live the kind of life you want. Warnke, a recovering alcoholic who has dyslexia, shares everything about himself to show how it’s possible to live an ONO life.

Warnke covers all the bases, including working with finances, figuring out wants vs. needs and managing time. The last part of the book goes into acting on your new thinking process. It’s easy to go back to key parts of the book later on, since every chapter ends with a bulleted list of key points covered.

You don’t have to be a parent to benefit from the book. If you have dreams of traveling, working fewer hours, or spending more time on a hobby, you can apply ONO thinking to enjoy the things you love and put an emphasis on what matters to you. Warnke inspires, enlightens, educates, and gives practical assignments to help anyone ready and willing to live the ONO life.

Do you find that web working leads to more or less of a sense of being burdened by obligation? What strategies do you use to deal with work/life balance?

9 Responses to “Options, Not Obligations: Being a "Family First Entrepreneur"”

  1. This is an excellent book and blog post.

    The two biggest challenges entrepreneurs face is isolation and workaholism. If you read this book ONO, Options Not Obligations and get your mindset right form the very start of your business you will be successful at building a great business and having a good family life.

    Even long-time entrpreneurs who find themselves struggling with work/life balance can benefit from reading this book. Having a #1 Business cannot be the #1 goal.

    Follow me on Twitter @smallbizlady

  2. I also could probably learn from the lessons in this book. Right now, work seems to take priority over anything else. I guess part of that is not having regular hours, so there aren’t any defined limits to the “work day.”

    Boundaries is an issue for a lot of freelancers, and any new method for trying to establish ones that stick is appreciated.

  3. This is a great article. I’ve never heard of entrepreneurship in terms of options – only how much money/status one can make. Ever since I was a kid, I had a dream of retiring at 45 years old. I didn’t so much dream of being rich but having the time/flexibility to travel, visit family, and do what I wanted when I wanted. I’m employed full-time, but I started a website for people who are looking for fulfilling careers for this reason. I figured if people are going to end up working most of their adult lives…they may as well be inspired by their jobs. Thanks for this entry – it’s changed my whole perspective.


    Daphne R.