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Bing Ka-Ching: Microsoft’s Share Of Paid Clicks Is Also Up

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It’s still early days, of course, but not only are more people using Microsoft’s revamped search engine — new data shows that Microsoft’s share of paid clicks is also up. Microsoft’s paid-click share has traditionally been under 5 percent, but since the relaunch two weeks ago, that figure is up about 13 percent, according to search engine marketing firm Efficient Frontier. That would seem to put the market share for Microsoft (NSDQ: MSFT) at almost 6 percent, which on its face hardly seems like a massive jump. But consider this: each point in paid-click share translates into about $120 million in revenue, according to Dow Jones. Says Efficient Frontier: If “Bing’s click share gains hold, we expect advertisers to allocate additional budget to Microsoft.”