Ziff Davis CEO: ExtremeTech Won’t Shut Down After All

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Earlier today, ExtremeTech.com announced in a message on its site that it would be “folding up its tent” at the end of the week, and that six staffers would be leaving owner Ziff Davis. (We reported the news yesterday, citing a Venturebeat report). But the note has since been taken down, and Ziff Davis CEO Jason Young now tells us that the site actually isn’t closing. Instead, he says, its operations will be move to New York and the site will be more closely integrated with the company’s flagship PC Magazine property. “We felt that the talent pool in the PC Mag business was more than well prepared to take on the more micro focus of the ExtremeTech band,” he said, adding that there will continue to be unique content on the site. Asked whether other Ziff Davis properties could see similar changes, Young said that ExtremeTech, which had been based in San Francisco, had likely been the most independent of its sites.

As for Ziff Davis’s transition to an all-digital media company, Young said that its performance relative to the market had been “quite favorable” with year-over-year revenue up during the first quarter. “I don’t know how many digital media business have been able to report that,” he said. He added that the company was also planning a redesign of its PC Mag Digital Network for later this year.

3 Comments

Ray

Why report such extreme spin without questioning the details? All the contributing editors sans one were fired. ET will be a blog for PCMag.com, and that's it.

Sad when web journalism doesn't follow the basic guidelines set down in Journalism 101. You're supposed to try to get the full, balanced story. Did it not occur to you to try to talk to one of the laid off ET employees?

heh

Right. This is BS. ET will be a blog run by a copy editor with no tech experience. Good luck w/taht…

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