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Like some of you, I’m quite the “Apple purist.” I’m not a fan of fancy cases that junk up my Macs. I don’t like skins for my iPods and those plastic snap cases for my laptop. We all know that Apple (s aapl) designs beautiful products, so we might as well show them off! Balancing protection and beauty, the stylish and functional cases from Waterfield Designs are some of the highest-quality cases I have ever used.
Originally starting with one case design in the late 90s, Waterfield now boasts a collection of more than 50 uniquely designed cases for portables, iPhones, iPods and even some unique items, such as the iPod Hi-Fi. Though Waterfield Designs does not sell its products in retail stores, it has still managed to garner quite a following from Apple users around the world.
The personal attention and customer service from the company is second to none. In the past five years, I have owned around eight Waterfield bags (for various equipment). Out of all of them, I only had an issue with one particular sleevecase. Being that it was a few years old, the velcro was no longer as “clingy” as it once was. One simple email to the company resulted in a wonderful email that said, “Hey, no worries! Just send it on in with a note that says ‘Please fix my case in a hurry! I’m going to miss it!’” I mailed my case in, Waterfield replaced what needed to be replaced and priority mailed it back to me. Now how’s that for customer service? Not only that, but every time I buy a product from them, inside is a handwritten “Thank you” note from Gary, the founder.
The big secret to Waterfield Designs is that its success is completely customer-driven. With not selling products in retail stores, I am constantly amazed when I see more and more people with these unique cases and every owner is literally beaming about their purchase.
Much like Apple, Waterfield sweats the small things. For example, the inside of most of Waterfield’s bags are gold, simply because that makes it easier to see the contents! Latches to access the cases, including the signature aluminum aircraft buckle, are designed for one-hand access.
Many of you have probably already realized that buying a case for a laptop can be a pricey endeavor. With the customization options available on most cases from Waterfield, you’re not buying things you’re not going to use (like excess shoulder straps). Beyond accessories, even certain elements of some cases are customizable. For example, I keep my MacBook Pro in a standard sleevecase when I travel most places. Unlike traditional sleevecases like you would find with Incase, Waterfield gives customers the option to have their case open vertically instead of horizontally. Simple as it may seem, this means I can charge my MacBook Pro while it stays inside.
Waterfield Designs also shines in its product selection, with cases for more unique items as well, such as the Apple Keyboard, Mac mini, SLR cameras, the Amazon Kindle (s amzn) and more. The best part is, all of these cases are custom designed to fit these products, so it’s not like you’re buying a stylish bag and just hoping your PSP may fit inside it.
Before you march off to the Apple Store for another case, give Waterfield Designs a look. It is definitely worth the time. If any of you are current Waterfield customers, please leave comments and let me know which bag or bags you’ve purchased and your thoughts on them. The advertising Waterfield Designs gets comes directly from its customers so don’t just take my word for it; let’s hear what everyone else has to say.