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The Inside Word: Social Media Is Losing Its Authenticity

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The Inside Word is a weekly feature that looks at industry debates and discussions unfolding on the blogs of employees at digital-media companies.

Poster: Jeremiah Owyang

Blog name: Web Strategy

Company: Forrester Research

Backstory: Owyang is a social-media industry analyst who blogs and tweets regularly, although he says he has had to cut back on his posting because of other commitments. When he gets around to it, however, it’s really him sitting behind the screen: “I