Mobile Content Bits: AdMob; Family Guy App; Nokia’s Ad Spend; Ringback Tones; LBS Ads


Credit: AdMob

iPhone vs. iPod Touch demographics: While Apple (NSDQ: AAPL) has sold about 21 million iPhones, it inflates the numbers by including iPod Touch owners, who connect to the internet using Wi-Fi, rather than a cellular network. AdMob determined by analyzing its ad network that iPhone users are richer, older and are just as likely to be male as their iPod counterparts. About 69 percent of iPod touch users are between 13 and 24 years of age, while this same age segment represents just 26 percent of iPhone users. As far as gender, more than 70 percent of users on both devices are men, and when it comes to income levels, 78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users. Release.

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