Jason Nazar is the Co-Founder and CEO of Docstoc.com, the premier online community to find and share professional documents. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups.
I wouldn’t bet against MySpace. They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world. They also have a new management team, that’s headed up in part by Michael Jones (COO), the most all around talented internet executive I know.
But they’re clearly headed in the wrong direction, and have been for the last two years. Having grown up in LA, and having started Docstoc down here, there’s a bit of a shared connection. I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor. MySpace has lost the battle as the “place for friends”. If the powers that be can accept this and move forward with breakneck speed, they will have an incredibly huge opportunity to build something we will all be talking about again.
The following are my 7 Ways on How to Save MySpace
1.) MySpace = Yahoo (NSDQ: YHOO) 2.0: Turn MySpace into the Next-Generation Portal
MySpace should not require a login to get into the site, and I DON’T want to see my profile when I do log in. It should be the next generation content/entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics.
— Management will have to be willing to forgo millions in revenue in the short term by giving up the coveted advertising on the login page, to rebuild a compelling user experience.
— Take away the primary focus on the logged-in home page, on my profile and other users profiles