New funding may be sluggish, but there’s at least one category that investors are more than happy to pour money into: Twitter-related startups. On its blog today (via Silicon Alley Insider), startup site ChubbyBrain tallies up the action and finds that to date, $23 million has been put into 11 startups hoping to make a business around the microblog. (That’s half the $55 million that Twitter itself has raised).
In a sign, perhaps, that investors aren’t quite sure how to place their bets, however, no one sub-sector accounts for the majority of the startups getting funded — and most of the investments tend to be small. However, expect search-related fundings to take the majority of funding amounts going ahead, considering how the debate around Twitter is now moving from adoption to real-time search and discovery. Analytics is likely to the second biggest pie, as publishers and marketers try to make sense of the data around Twitterverse.