Amazon Buys Mobile Product Search Startup SnapTell

imageAmazon.com (NSDQ: AMZN) search subsidiary A9.com has purchased SnapTell, a startup that offers users a way to search for product information from their mobile phones. Its free iPhone and Android apps let people take a photo of a piece of media — like a DVD, CD, or video game — and then immediately see product information, including reviews.

In a blog post, SnapTell says that “one of the most heard requests was how we could integrate better with Amazon’s … shopping experience