Samsung Jet: Smartphone, Feature-Phone or Both?

samsung-jetSamsung officially announced its Jet handset today, but I’m not sure what to make of it. It offers smartphone features, but doesn’t run a traditional smartphone operating system. Instead, the Jet runs on Samsung’s own TouchWiz 2.0 platform. TouchWiz takes full advantage of the 800×480 AMOLED touchscreen, offering an intuitive-looking menu system and cube-like 3D interface. The phone even supports Microsoft Exchange ActiveSync, a feature common to most devices defined as smartphones. Don’t expect to download and run full-fledged mobile apps, though. Unless I’m mistaken, it looks like widgets are what supplement the native applications.

For current feature-phone owners, that might be enough. Jet comes with Samsung’s Dolfin browser, which supports five simultaneous browser windows and single-finger zooming. Also included are audio and video playback apps that support a host of formats and media enhancement: DivX, 30fps video recording, SRS WOW, and more.

In terms of specifications, I can’t think of any recent feature-phones that offer all this:

  • Quad-band EDGE/GPRS, dual-band HSDPA (900/2100 MHz)
  • 800Mhz application processor
  • 3.1″ AMOLED display at 800 x 480
  • 5 megapixel auto-focus camera with Face Detection and Geo-tagging
  • Bluetooth 2.1, Wi-Fi, USB 2.0 via microUSB slot, A-GPS
  • 2GB/8GB of internal storage, MicroSD slot for an additional 16GB

Samsung says the Jet is “Smarter than a Smartphone.” I’m not sure that’s true, but I think it just blended smartphones and feature phones better than most of its competitors. At the end of the day, it really doesn’t matter what the device “class” is. If it appeals to, and meets the needs of, many consumers, there’s a good chance it will sell like hotcakes.

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