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Apple’s Latest Retail Store Features Interesting Changes

Apple Store Scottsdale Quarter

This weekend featured the grand opening of Apple’s latest retail store, Scottsdale Quarter, in beautiful Scottsdale, Ariz. As evidenced by looking at the front of the building, this particular store quickly stands out among the rest of Apple’s retail lineup.

Hello, New Architecture

A few weeks ago, Ron Johnson was featured in USA Today discussing new changes that were coming to retail stores, including more Genius Bar space and larger tables to feature even more products. As you can see, the Scottsdale Quarter store is one of the first new retail store to incorporate some of these new design elements.

With features such as a front and rear made of all glass and a beautiful 75-foot skylight that spans the length of the store, Apple has clearly designed this location to take advantage of Arizona’s abundance of natural light. Additionally, the 20-foot ceilings and spacious entry area help to accent the more open feel of the store.

The Return of the Family Room Concept

The back of the store is similar to most stores but features a unique split Genius Bar with tables in the middle for One to One sessions. Recent store designs have utilized the back walls near the Genius Bar to feature additional third-party products, but this departure moves Apple’s idea of the “Family Room” back to its core with the rear section of the store entirely devoted to services. The split Genius Bar should help alleviate crowding during busy times and allow the store flexibility to run one bar as a Mac queue and another for iPod and iPhone queues if needed.

The first three images below are from A special thanks to photographer Brian Hancock for the opening day photos; you can view more from his web site.

Apple Store Scottsdale Quarter

Apple Store Scottsdale Quarter

Apple Store Scottsdale Quarter

Apple Store Scottsdale Quarter

Apple Store Scottsdale Quarter

14 Responses to “Apple’s Latest Retail Store Features Interesting Changes”

  1. Bradley Dichter

    Most mail order sites charge sales tax in New York. Exceptions are newegg and AbesOfMaine, but their selection is incomplete. Anyway, one may want to buy at the store to get a chance to buy a One to One plan now that the rules have changed and to get the $100 rebate on a printer and if a student or teacher the free iPod touch. At least those are the current offers.

  2. Paul Robinson

    Well, one reason to pay sales tax is to support your state’s services; plus, some of those funds come back to support the country government, too, so you can help support libraries, police, fire departments, social services, etc.

    Some states, such as NY, have wised up and are charging sales tax on out of state purchases It makes sense and is only fair!

  3. iphonerulez

    Hey people, that store is “packed”. Well, maybe not if you take away the Apple employees standing around. At least the employees got jobs which is more than you can say for some other retail computer selling stores. I sure hope a lot of those people bought some Apple products before they left.

    • well, keep in mind the main purpose of the stores is visibility & touchibility of the products. most mac users are going to go online and order via 3rd party mail order, not buy from the apple store, or apple online store. there is no reason to pay sales tax which ups the price, plus it’s full retail through apple, but mail order is quite a bit less. a good price matrix of all mac prices in real time is here:

      the apple stores are “showcases”… but don’t be tricked into buying something there.

  4. Great to see my local store make it on here! Though I haven’t been there, in Tokyo and dont go back till next month.

    I’ve heard new layout is great, it’s not what your thinking charlie. This is the first of the particular layout!

    • macmanchgo

      Yah you’re right! and I know they stole a lot of other ideas too, such as the doors!! Glass doors are here on the Best Buy stores in Chicago, and they sell PC’s there, so go figure… I think i’ve seen the high ceilings too, in fact, I doubt there is really anything original about that Apple store!!

    • I would guess that they store it in the building that borders it to the right (if you’re looking at the first picture). That would put the access somewhere in the middle of the building, possibly?

      That seems like a borrowed Disney trick, to make the stock room look like it is part of another building. It makes the main building seem more efficient and open. I’ve never been there and I’m judging solely on these pictures, but that’s my best guess.

  5. This layout is also done at the Glendale, CA store. Very nice but it took about 10 minutes to figure out where the check out was. In fact the layout practically invites theft as it would be so easy to run out the door with anything that is not secured to their tables.