Ajay Vidyasagar, who stepped down at Star India as president, content and new media, in March, has been named chief operating officer at Sun TV Network Ltd, one of India’s largest listed media companies. We had reported earlier about speculation that Vidyasagar was joining the Chennai-based broadcaster. Sun broadcasts 20 television channels in the four South Indian languages–Kannada, Telugu, Tamil and Malayalam–and also operates 42 FM radio stations across India.
The Sun management has said in post-result concalls in the past that the company was assessing opportunities in acquiring a general entertainment channel in Hindi. While they had held talks with several players, price expectations were high, the company said. Such expectations would have come down by now and Vidyasagar’s experience at Star and his familiarity with the Mumbai-centric Hindi entertainment broadcasting business will come in handy for Sun when it decides to go in for an acquisition and in the subsequent management of the new business.
Vidyasagar worked at Star India for 13 years, prior to which he spent seven years at Ogilvy and Mather. He holds a BA degree from Madras University and has done post graduate certificate programmes from the Indian School of Business.