Broadband Content Bits: Warner Bros-Blinkbox; LoveFilm; Five-Brightcove; Mama Group; Odeon Cinemas

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imageWarner Bros-Blinkbox: London-based VOD site Blinkbox has signed a deal to add Warner Bros movies to its streaming service on a paid-for basis. Already a Blinkbox partner, Warner now adds more than 1,100 films and TV shows both new and old, with prices for movies around the £2.19 mark. The site has also signed up six more content partners: Cinetic Rights Management; Revolver Entertainment; Eagle Vision; Black Diamond; Raindance and X-Treme Video.

LoveFilm: The home DVD rental site is beginning testing pre- and post-roll on its on-demand movie content online. The site has offered movie downloads since 2006 and in January this year received £10.5 million in debt finance from Lloyds TSB to help fund its VOD operation. From NMA.

Five embedded UK broadcaster Five has signed a deal with VOD player Brightcove to allow viewers to embed long-form Five shows, such as Five News, Neighbours and the rest, on their own sites, social networking profiles and blogs. The RTL-owned company says it hopes the scheme will led to increased online ad revenue when it’s rolled out later this year.

Mama Group: Music venue operator Mama is to start streaming music across its venue websites, including sites for the Hammersmith Apollo in west London and the five Barfly venues nationwide. Earlier this year the company entered a £1 billion JV with HMV (LSE: HMV) to re-brand its major venues under the music chain’s name. From NMA.

Odeon cinemas: The national cinema chain is upgrading its theatres this summer with Bluetooth networks so customers can download advertising, promotions and vouchers using their mobiles. Mobile marketing agency Bluepod Media has been appointed by ad agency Digital Cinema Media agency to install the technology in all Odeon cinemas in the next two months and the aim is for more than 160,000 downloads a month from advertisers including Yahoo (NSDQ: YHOO) and Xbox. Release.

Sky over fibre: It’s only going to be available to a few new homes being built in London, but BSkyB (NYSE: BSY) will soon have its first TV-over-fibre optic IPTV service. Sky has a partnership with Velocity1, a JV between property developer Quintain and Icelandic fibre optic company Industria, which is installing the service in 20,000 new homes in Wembley and Greenwich via 100Mbps FTTH networks. Residents will have access to 120 channels — including Sky’s channels already available on Freeview — and will be able to upgrade to a full Sky subscription. Via C21media.net.

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