About.com Bets On Celebrity ‘Experts’ To Boost Profile; Wolfgang Puck Gets His Image Buffed


imageNYTCo-owned guide site About.com is formalizing the use of celebrities among its 800 “expert authors” who dispense advice on everything from acne to zoology. Over the past few months, About has offered a space to celebs like country music star Faith Hill, the New York Knicks

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