Singapore-based mobile marketing firm i-Pop has raised $5 million in a first round of funding. The round was led by Mingly Corporation Singapore, with participation by Infocomm Investments, a fully owned subsidiary of the Infocomm Development Authority of Singapore (IDA).
I-Pop, which was founded in 2002, will use the funds to expand across Asia, India and the Middle East. I-Pop’s says it is in the business of “marketing through mobile content,” and currently logs nine hundred million transactions annually.
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