Microsoft’s Bing Is Attracting Window Shoppers, Not Converts

imageData from Compete puts a damper on reports that Microsoft (NSDQ: MSFT) is eating into the competiton with Bing: People are using Microsoft’s revamped search engine, but they’re using it in addition to — not instead of — Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO). The average number of queries per searcher on Microsoft’s search engine is also down since its relaunch — a sign that, at least for now, “millions” are “dropping by just to perform a couple of trial queries.” Of course, Microsoft would argue that you have get people in the door before you can convert them.

Charts after the jump.




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