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Microsoft’s Bing Is Attracting Window Shoppers, Not Converts

imageData from Compete puts a damper on reports that Microsoft (NSDQ: MSFT) is eating into the competiton with Bing: People are using Microsoft’s revamped search engine, but they’re using it in addition to — not instead of — Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO). The average number of queries per searcher on Microsoft’s search engine is also down since its relaunch — a sign that, at least for now, “millions” are “dropping by just to perform a couple of trial queries.” Of course, Microsoft would argue that you have get people in the door before you can convert them.

Charts after the jump.

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4 Responses to “Microsoft’s Bing Is Attracting Window Shoppers, Not Converts”

  1. The success so far of Microsoft’s new search engine Bing depends on which numbers you look at. Different sources claim that Bing is still growing, has lost traffic, or has leveled off. Some say Bing is already ahead of Yahoo, while others say that was temporary. I don’t know which set of figures is true

  2. You cannot expect to woo users away from Google when all you are giving is a mash up of Google and Ask.com. There were few improvements but nothing ground breaking for me to switch from Google. These days I rely so much on Google pre populating my search query and it seems bing's list of queries is very limited. I gave it a try and then dumped it. Might try again when they launch again and spend $100 million to promote it.

  3. LOL! Great post, this was my assumption. They had some great ideas – but in order to really take the search engine industry by storm they need to really innovate and offer something so incredible that they are remembered. I love my Gooog