Microsoft’s Bing Is Attracting Window Shoppers, Not Converts

imageData from Compete puts a damper on reports that Microsoft (NSDQ: MSFT) is eating into the competiton with Bing: People are using Microsoft’s revamped search engine, but they’re using it in addition to — not instead of — Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO). The average number of queries per searcher on Microsoft’s search engine is also down since its relaunch — a sign that, at least for now, “millions” are “dropping by just to perform a couple of trial queries.” Of course, Microsoft would argue that you have get people in the door before you can convert them.

Charts after the jump.

image

image

loading

Comments have been disabled for this post